A third of UK consumers are willing to try lab-grown meat and a quarter would try insects!
New Food Standards Agency research finds that knowing these alternative proteins are safe is the top factor in encouraging consumers to try them.
A survey into public perceptions of emerging alternative proteins has revealed that a third of UK consumers would try cultured meat and a quarter would try edible insects. It also revealed a greater number - 6 in 10 of us - are willing to try plant-based products many of which are already on the market.
The Food Standards Agency research also highlights how important food safety is to consumers with it being the top factor in encouraging people to try lab-grown meat or edible insects. Assurance around food safety is already the main reason people are willing to eat plant-based proteins.
The survey comes as the FSA reiterates its commitment to supporting food innovation, especially where there are potential benefits for dietary health, for protecting the environment or for boosting the UK economy – but always with consumer interests and food safety as the top priority.